Dental Marketing Fundamentals
Who your practice is for, the Google basics, website conversion, reviews, paid ads without waste, and measuring what works.
Badge you earn
- 6lessons
- 60minutes of reading
- 24check questions
- Freeno account needed
Lessons
Work through them in order. Each one ends with a knowledge check that records your progress.
Deciding Who Your Practice Is For
Audit your patient mix, choose a position, and write honest claims you can defend.
Start this lesson →The Google Basics That Move the Needle
A ninety-minute profile audit, a citation cleanup worksheet, and a monthly local search routine.
Start this lesson →Website and Conversion
The pages, booking paths, and audit that turn a dental website into a booking tool.
Start this lesson →Reviews and Referrals
A compliant review system, HIPAA-safe replies, and a negative review playbook.
Start this lesson →Paid Ads Without Waste
Readiness checks, channels ranked by intent, budget math, and the ten leaks that waste dental ad spend.
Start this lesson →Measuring What Works
Capture source reliably, calculate cost per new patient, and build a one-page monthly report.
Start this lesson →How this course works
Work through the lessons in order. Each one ends with exercises you can do in your own office and a few short questions to check yourself. Answer the check and the lesson is recorded as done, in this browser, with no account involved.
Finish every lesson and you can print a completion record for this course. The course also counts toward the certifications, which are the larger thing: several courses plus a timed comprehensive exam, ending in a certificate whose reference code anyone can verify.
This guide is educational content and does not constitute legal, financial, tax, or clinical advice. Laws and regulations vary by state and change over time. Consult your own dental-specific attorney, CPA, and state dental board before acting.